A paradigm shift is described as a fundamental change in the basic concepts and practices of a discipline. In another year of “unprecedented events”, it is becoming clear that we can’t fix new problems with old solutions. Sometimes the problems lie in our understanding of the “problem” – in this case, the design brief.
In this new online format, we are inviting emerging industry leaders to answer the question:
How would you Redesign the Brief?
Presenters will have just 20 slides x 20 seconds each to share their perspective on what we should be doing differently in 2022, and what lies around the corner for new health projects. The rapid-fire pitches will be followed by a Q&A and opportunities to weigh-in on the debate.
SPEAKERS
Sean Madden
Role: Principal at Bridge42
Matthew Mead
Role: Associate Director at Genus Advisory
Tracy Lord
Role: Health Sector Lead at Billard Leece Partnership
Brett Sherson,
Role: Director at Sherson Architecture
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