AHDC March 2022: Event How Would You Redesign the Brief?

  • Thursday, March 24, 2022
  • 17:00 - 18:30 (AEST)
  • Online - Webinar
  • 389


  • Zoom Webinar
  • Zoom Webinar - Plus Membership

How would you redesign the brief

A paradigm shift is described as a fundamental change in the basic concepts and practices of a discipline. In another year of “unprecedented events”, it is becoming clear that we can’t fix new problems with old solutions. Sometimes the problems lie in our understanding of the “problem” –  in this case, the design brief. 

In this new online format, we are inviting emerging industry leaders to answer the question: 

How would you Redesign the Brief? 

Presenters will have just 20 slides x 20 seconds each to share their perspective on what we should be doing differently in 2022, and what lies around the corner for new health projects.

The rapid-fire pitches will be followed by a Q&A and opportunities to weigh-in on the debate.


Sean Madden

Role: Principal at Bridge42

Matthew Mead

Role: Associate Director at Genus Advisory

Tracy Lord 

Role: Health Sector Lead at Billard Leece Partnership

Brett Sherson, 

Role: Director at Sherson Architecture